Talking Dynamics

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How Microsoft Dynamics Is Changing Retail

We all know that retail is changing. Consumers now want to start their purchasing journey online at home, continue researching the product on the train into town, and then complete the purchase in-store. Combine that with the fact that shoppers now know as much as salespeople and it’s clear that retail now is pretty far from where it was even five years ago.

Dynamics AX (alongside a broad range of Microsoft technologies like Azure and Power BI) has had a large part to play in this transformation.

Introducing Dynamics for Retail

Microsoft has its very own platform specifically built for the modern retail environment: Microsoft Dynamics for Retail. It has six clear selling points:

  1. Modern POS
  2. E-Comms
  3. Omni-channel
  4. Marketing
  5. Supply chain management
  6. Finance

Microsoft has pages dedicated to explaining the advantages of each point here.

A partner network delivering transformations

Microsoft’s partner network for retail is extensive. Specialists like K3 have created technologies like K3 Retail Solution, a dedicated Microsoft Dynamics AX implementation, which aims to ‘put the customer at the heart of their business. This means applying the six selling points of Dynamics for Retail to every retail environment to ensure customers enjoy a seamless service.

KPMG Crimsonwing is another of Microsoft’s largest partners operating in the retail sector. As a Gold-certified partner, they are experts in customer relationship management, enterprise resource planning, collaboration and content, and data analytics.

Their extended AX solution is customised to manage important relationships with employees, partners, suppliers and other critical stakeholders for improved relationships, business relevance, and operational excellence.

It’s partners like these that are delivering real transformation for retail operators across the globe for customers who demand more and more.

Going beyond customer expectations

Dynamics for Retail is all about letting businesses meet the fast-changing expectations of their clients. A fantastic example of this is Charles Tyrwhitt, the popular formal menswear retailer. As their Founder and Managing Director explains in this video, their brand’s mission is for their customers to love them, not just like them.

Simon Kerry, Chief Information Officer, explains that for the ‘customer-centric’ mission of the brand to succeed, they have used tablets in-store to provide customers with extra info, as well as the possibility to buy away from the counter.

“In somewhere in German Street, we’ll probably do something like 250-300 suits a week,” he said. “If we can transact that away from the cash desk, it improves the experience for that person buying a suit, but it also reduces the amount of people in the queue and it therefore improves the other customers’ experience as well.”

Ultimately, Microsoft Dynamics for Retail is changing the face of retail and helping businesses meet the fast-changing demands of their customers through innovative solutions.

Conspicuous’ consultants have years of experience helping our candidates achieve their potential in interviews, so if you’re looking to become part of the Dynamics revolution, get in touch with one of our expert UK and US consultants today on +44(0)1483 233000 or +1 646 878 6426.

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